Privacy Policy
Last Updated: March 21st 2026
Willow Kids Incorporated (Willow Kids, we, us, or our) operates a technology marketplace platform that connects families with independent tutors. We respect the privacy of families, tutors, and visitors who access or use our website, services, and platform (the Platform).
This Privacy Policy explains how we collect, use, disclose, and protect personal information.
1. Scope of This Policy
This Privacy Policy applies to:
- Parents or legal guardians using the Platform
- Tutors using the Platform
- Visitors to our website
Willow Kids does not provide tutoring services. Tutors operate as independent contractors and are responsible for the services they provide.
2. Information We Collect
A. Information You Provide Directly
Depending on your use of the Platform, we may collect:
- Name
- Email address
- Phone number
- Account registration details
- Tutor profile information
- Background screening information (where applicable)
- Payment and billing details (processed by third-party payment providers)
- Communications sent through the Platform
- Information provided by parents about their child for tutoring purposes
Children are not required to create accounts on the Platform.
B. Information Collected Automatically
When you access the Platform, we may automatically collect:
- IP address
- Device and browser type
- Log data
- Usage activity
- Cookies and similar technologies
3. Children's Privacy (COPPA Notice)
Willow Kids is intended for use by parents or legal guardians.
We do not knowingly collect personal information directly from children under the age of 13 without verifiable parental consent.
Any child-related information is provided voluntarily by a parent or legal guardian solely for the purpose of arranging tutoring services.
Parents may request to review, update, or delete their child's information by contacting:
If we become aware that we have collected personal information directly from a child without parental consent, we will take reasonable steps to delete such information.
4. How We Use Information
We use personal information to:
- Operate and maintain the Platform
- Create and manage accounts
- Facilitate connections between families and tutors
- Process payments
- Conduct background screenings (where applicable)
- Provide customer support
- Improve functionality and safety
- Detect fraud or misuse
- Comply with legal obligations
Willow Kids does not use personal information to supervise or control how tutoring services are delivered.
5. How We Share Information
We may share information:
- Between families and tutors to facilitate tutoring services
- With third-party service providers (e.g., payment processors, hosting providers, background screening vendors)
- If required by law or legal process
- To protect the safety, rights, or integrity of the Platform
We do not sell personal information.
We do not share personal information for cross-context behavioral advertising.
6. Independent Tutors and Data Responsibility
Tutors operate as independent contractors and are not employees of Willow Kids.
Tutors may receive personal information about families and children solely for the purpose of providing tutoring services arranged through the Platform.
Tutors are independently responsible for:
- Protecting personal information
- Complying with applicable privacy laws
- Maintaining confidentiality
- Preventing unauthorized disclosure
Willow Kids does not control how tutors store or process information outside of the Platform.
7. Cookies and Analytics
We may use cookies and similar technologies to:
- Remember user preferences
- Improve performance
- Analyze usage patterns
You may control cookies through your browser settings.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no system can guarantee absolute security.
In the event of a data security incident involving personal information under our control, we will take reasonable steps to investigate and provide notice as required by applicable law.
9. Data Retention
We retain personal information only as long as reasonably necessary to:
- Provide the Platform
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
10. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you may have the right to:
- Request access to personal information we collect
- Request deletion of personal information
- Request correction of inaccurate information
- Know what categories of personal information are collected and disclosed
- Limit certain uses of sensitive personal information
To exercise your rights, contact:
We will not discriminate against users for exercising their privacy rights.
11. Third-Party Services
The Platform may integrate with or link to third-party services. We are not responsible for the privacy practices of those providers.
Users should review third-party privacy policies separately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted with a revised Last Updated date.
Continued use of the Platform after updates constitutes acceptance of the revised policy.
13. Contact Information
Willow Kids Incorporated
Email: support@willowkids.com